Over the last decade, Burberry's team has successfully introduced many extensions to their already brilliant apparel, products, and brand in general. Some of these products and accessories include a wide range of bags and purses, shoes, hats, belts, unmbrellas, scarves, jewelry, timepieces, sunglasses, and EVEN some home decor. While browsing through some of this home section at Burberry.com, I noticed a product that looked lonely, and perhaps, out of place with the curtain and throw pillow selection. I believe a great product extension for the Burberry brand would be a line of candles. I personally spend too much time in the candle section of any store, and in my opinion, Burberry could have great success in introducing a collection of candles for their Fall 2012. Playing off of patterns, colors, shapes, and textures, this line extension would represent the Fall 2012 Ready to Wear collection in candle form.27 October, 2011
Brand expansion, product extension
Over the last decade, Burberry's team has successfully introduced many extensions to their already brilliant apparel, products, and brand in general. Some of these products and accessories include a wide range of bags and purses, shoes, hats, belts, unmbrellas, scarves, jewelry, timepieces, sunglasses, and EVEN some home decor. While browsing through some of this home section at Burberry.com, I noticed a product that looked lonely, and perhaps, out of place with the curtain and throw pillow selection. I believe a great product extension for the Burberry brand would be a line of candles. I personally spend too much time in the candle section of any store, and in my opinion, Burberry could have great success in introducing a collection of candles for their Fall 2012. Playing off of patterns, colors, shapes, and textures, this line extension would represent the Fall 2012 Ready to Wear collection in candle form.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment